Keith Kouzmanoff has over 16 years of experience in the email server and email marketing arena. One of the first Direct Marketing Association (DMA) Email Experience Council (EEC) members on the Deliverability Council, he co-authored the foundational blueprints, which are still used today, detailing the processes of email delivery mechanics to Internet Service Providers. Keith has taught email methods, strategy, and best practices for a plethora of individuals and groups including; Startups, Fortune 500, Non Profits and US Government Agencies. His disciplinary and background brings together the technical methods to finding answers, testing environments and thorough knowledge of real world B2B & B2C experience in email servers, marketing and email delivery.
Email Deliverability with Email Triggers. Email marketers who are not using email triggers are really missing out. You are not alone, the majority of mailers are not taking full advantage of the various types of triggers to deploy. Early adopters and email evangelists who use triggers have reported that these emails are 5 times more engaging than any other email. Behavior and timed triggers catch the subscriber at times when they are expecting or at times when they are actively online reviewing similar interests. Triggers can to increase engagement, sales, build trust, and influence decisions, When your subscribers sign up on your page and you send a welcome email you are only scratching the surface for triggers. Want to learn more? Come hear about several out of the box and around the corners triggers that people just are not doing or have not considered.
Breakout Room 1
MailCon Las Vegas – 2018
MailCon 2018 is taking place on January 6 at the Caesars Palace, Las Vegas.